Posts Tagged ‘Oldsmobile’

In 1988, Oldsmobile, the late and properly unlamented automobile, introduced the tagline “It’s not your father’s Oldsmobile” thus sealing their fate indelibly as your father’s Oldsmobile.

They could usually be found gathering (sort of like pack animals) at potluck dinners everywhere; Kiwanis meetings; VFW parades; bowling alleys; urology clinics; all the places where fathers could be found while hiding from Mom or the kids. Too late to that party came Olds’ realization. They were toast. Remember, if you can, they say the mind is the first thing to go. Then the driver’s license.

But Olds is gone. One might think that now without such an automobile still slowly oozing down the highways, such as the aforementioned Kiwanian parades, traffic would finally move more efficiently.

No, no, no, no, no! It has been replaced by, drumroll please…the Buick, usually of the LeSabre or Electra 225 persuasion. True that. Try this test. When in a slowly moving clump of traffic, find a way to get through and spot the culprit. Aha! It is a Buick. Probably driven by a disgruntled former Oldsmobile owner who misses their dear Rocket 88.

Pull up next to one at a traffic light and see what happens when it changes. You and like-minded traffic will proceed accordingly, but the Buick driver will still be wondering whether or not they took their Metamucil this morning. Certainly their driving will reflect that indeed they did not.

And in a reverse version of The Portrait of Dorian Gray, while all those imported cars are still holding their looks and value, the Buicks in somewhat of a testament to their peculiar longevity (in a psychic attic all their own) seem to be aging before our eyes yet they gamely soldier on.

So your father’s Oldsmobile is no longer. Fear not, it’s been replaced by your mother’s Buick. I can see it now, the new advertising campaign for Buick: “This is not your mother’s Buick.” And were it not for Buick’s amazing popularity in China, it too would probably follow the Oldsmobile into the great car crusher in the sky only to be returned to us in the form of some useless metal tschotke from… China.